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Char-Broil Digital Smoker Ads

One of the most challenging but worthwhile projects of the past few months has been a new series of ads for Char-Broil Digital Smokers. Across four spots, we used a wide variety of style of music to help the ads come alive and highlight the comedy.

This first spot, called Dad’s Day Out, uses four different cues within thirty seconds to accentuate each change of scene. The first is a mock epic trailer with big war drums, the second is a greasy rock piece, the third is a Beach Boys-esque driving song (carefully crafted to partially mirror the actor’s shout of joy), and the fourth cue is a sly jazz vibe with vibraphone flourishes.

The second spot, called The Art of Smoking, takes a Masterpiece Theater approach to the opening, bursting into a dirty Southern rock vibe to take us to the punch lines.

Both spots, as well as their corresponding 15-second versions, took a lot of work to get just right, as we experimented with many different styles and transition points and even adjusted through several edits of the video until things began to fall into place.

3 days ago
Spending the day at the @xperienceif Infinity Festival thinking about technology. Amazing to see the leading edge of future progress. https://t.co/hqQrDQXRtS daviddas photo
5 days ago
Devotional for today from Leonard Bernstein. https://t.co/u0E3LTO8Rx daviddas photo
6 days ago
I woke up listening to #Sinatra and now every song that enters my head is arranged by Nelson Riddle. (This isn't a bad thing.) https://t.co/ismmOgNbjr
6 days ago
Getting ready to present tonight at the #goldenangel awards for the 15th annual Chinese American Film Festival. https://t.co/vfqdM7nevT daviddas photo
1 week ago
Thunderbolt vs. USB 3.1 for Kontakt sample streaming: has anyone benchmarked it or compared in real-world situations? (Yes I know TB3 is far faster, but does it matter?)
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