Char-Broil

Char-Broil Digital Smoker Ads

One of the most challenging but worthwhile projects of the past few months has been a new series of ads for Char-Broil Digital Smokers. Across four spots, we used a wide variety of style of music to help the ads come alive and highlight the comedy.

This first spot, called Dad’s Day Out, uses four different cues within thirty seconds to accentuate each change of scene. The first is a mock epic trailer with big war drums, the second is a greasy rock piece, the third is a Beach Boys-esque driving song (carefully crafted to partially mirror the actor’s shout of joy), and the fourth cue is a sly jazz vibe with vibraphone flourishes.

The second spot, called The Art of Smoking, takes a Masterpiece Theater approach to the opening, bursting into a dirty Southern rock vibe to take us to the punch lines.

Both spots, as well as their corresponding 15-second versions, took a lot of work to get just right, as we experimented with many different styles and transition points and even adjusted through several edits of the video until things began to fall into place.

20 hours ago
Actual quote from my 13yo who wandered into my studio: "I just got kicked out of the house for singing out of tune." (My reply: "Yes. That's what comes with being a Das.")
22 hours ago
Inspired by my friend @GordyHaab I'm adding on to my studio desk and upgrading my workspace. First coat done, build tomorrow! https://t.co/ljaHEZwvLl daviddas photo
4 days ago
I really want to learn @Celemony @Melodyne for synchronizing/editing large numbers of vocal tracks. Can anyone point me to a direct tutorial or walk me through it?
4 days ago
Wimbledon got cancelled and we’re stuck at home so catch an highlight from the first round of the Living Room Open. #tennis #pingpong https://t.co/gIS6S70ZHY
1 week ago
Think I must've just gotten a new cassette. https://t.co/7p0xW5p3vo daviddas photo