DirecTV

DirecTV Logo

I was commissioned to write a new logo for satellite TV provider DirecTV. The logo is short — only six seconds long — but a tremendous amount of time goes into finding, choosing, and blending sounds until the overall effect works. I actually wrote three different versions of this logo (each completely different from the others) so as to give DirecTV some options as well as explore different approaches. I often don’t know which works best until I’ve tried a few different options and can then sit back and compare them to see what conveys the brand best.

This is the logo they selected:

2 days ago
Celebrating some amazing composers tonight with @The_SCL Emmy reception. https://t.co/dZRKr7QTZb daviddas photo
4 days ago
A peaceful night under the stars with my beloved Debussy and Ravel. (Prélude à l'après-midi d'un faune and the G major piano concerto -- my favorite.) https://t.co/cXQjNGd6fw daviddas photo
1 week ago
An absolutely electrifying talk at @scoringarts with John Ottman with terrific insights into some of the most intriguing films of his career. https://t.co/vs3NCkbTEN daviddas photo
1 week ago
Feeling a little low today? I've got just the fix. Spend a minute with the Trebek Affirmation Soundboard. The man has a tone that will fix you right up: https://t.co/6jUvSORwVg
1 week ago
Two days left until a really compelling talk: Storytelling with John Ottman. Coming up this Saturday! https://t.co/uaoUQzYqoI