DirecTV

DirecTV Logo

I was commissioned to write a new logo for satellite TV provider DirecTV. The logo is short — only six seconds long — but a tremendous amount of time goes into finding, choosing, and blending sounds until the overall effect works. I actually wrote three different versions of this logo (each completely different from the others) so as to give DirecTV some options as well as explore different approaches. I often don’t know which works best until I’ve tried a few different options and can then sit back and compare them to see what conveys the brand best.

This is the logo they selected:

I applaud @NI_News for this open community update on their current product line and roadmap for the future. As someone who uses Kontakt on a daily basis, this is really exciting:

Curious to see where this ends up. Desert island selection, and you can only listen to one, and the other doesn’t exist:

Some wonderful moments from @eltonofficial and Bernie Taupin receiving the #GershwinPrize this week. Fantastic performances from @Metallica, @brandicarlile, @charlieputh, @jonimitchell, and more.

4

Load More