DirecTV

DirecTV Logo

I was commissioned to write a new logo for satellite TV provider DirecTV. The logo is short — only six seconds long — but a tremendous amount of time goes into finding, choosing, and blending sounds until the overall effect works. I actually wrote three different versions of this logo (each completely different from the others) so as to give DirecTV some options as well as explore different approaches. I often don’t know which works best until I’ve tried a few different options and can then sit back and compare them to see what conveys the brand best.

This is the logo they selected:

11 hours ago
Some really great bite-sized sonic tutorials here -- thanks @NI_News! https://t.co/WKiBOWJmbb
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A long, epic, but worthwhile read of what happened to #MH370. I was engrossed from start to finish. https://t.co/CiPyFHplQo
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How Bruce Hornsby’s new album suggests everything that’s wrong — and right — with the modern music business: https://t.co/WQBAQXgxTT
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