Lincoln MKZ 2

Lincoln MKZ: Hello Again, Brooklyn Commercial

It’s always a great treat to score commercials that offer less traditional approaches for scoring. The latest commercial from Lincoln for their new MKZ is a case in point. Working with the music supervisor for this project presented some unique challenges to subtly accentuate the sections of the commercial while keeping the extreme minimal aura that they were trying to achieve. The sound palette is extremely subdued yet rich, with the bulk of the sound being simple pads and a reverberant piano, until later in the commercial when electric guitar and other elements come in. The electric guitar, which enters around 1:23, is a key turning point in the commercial. I added it to bring more motion and change the texture to something that would propel the second half of the commercial forward to the end.

 

2 days ago
Celebrating some amazing composers tonight with @The_SCL Emmy reception. https://t.co/dZRKr7QTZb daviddas photo
4 days ago
A peaceful night under the stars with my beloved Debussy and Ravel. (Prélude à l'après-midi d'un faune and the G major piano concerto -- my favorite.) https://t.co/cXQjNGd6fw daviddas photo
1 week ago
An absolutely electrifying talk at @scoringarts with John Ottman with terrific insights into some of the most intriguing films of his career. https://t.co/vs3NCkbTEN daviddas photo
1 week ago
Feeling a little low today? I've got just the fix. Spend a minute with the Trebek Affirmation Soundboard. The man has a tone that will fix you right up: https://t.co/6jUvSORwVg
1 week ago
Two days left until a really compelling talk: Storytelling with John Ottman. Coming up this Saturday! https://t.co/uaoUQzYqoI