Lincoln MKZ: Hello Again, Brooklyn Commercial
It’s always a great treat to score commercials that offer less traditional approaches for scoring. The latest commercial from Lincoln for their new MKZ is a case in point. Working with the music supervisor for this project presented some unique challenges to subtly accentuate the sections of the commercial while keeping the extreme minimal aura that they were trying to achieve. The sound palette is extremely subdued yet rich, with the bulk of the sound being simple pads and a reverberant piano, until later in the commercial when electric guitar and other elements come in. The electric guitar, which enters around 1:23, is a key turning point in the commercial. I added it to bring more motion and change the texture to something that would propel the second half of the commercial forward to the end.
Help: trying to resuscitate a 2011-era MacBook Air. Charger shows green. Hitting the power button shows minimal charge. Already tried resetting PMC and PRAM. What else is there to do?
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Why is AI trying to sing before it can do my taxes? Surely there is more money to be saved/made in replacing our accountants before our artists?!
This is promising and a good first step, but there’s so much more to do. And many loopholes ahead.
Wow. A treasure trove of lost #MarvinGaye material, which poses some interesting legal questions:
So. I've got some news. Something new on my plate. And it involves @The_SCL. I'm really excited for this next chapter in the journey:
I applaud @NI_News for this open community update on their current product line and roadmap for the future. As someone who uses Kontakt on a daily basis, this is really exciting:
