Lincoln MKZ: Hello Again, Brooklyn Commercial

September 28, 2013

Lincoln LogoIt’s always a great treat to score commercials that offer less traditional approaches for scoring. The latest commercial from Lincoln for their new MKZ is a case in point. Working with the music supervisor for this project presented some unique challenges to subtly accentuate the sections of the commercial while keeping the extreme minimal aura that they were trying to achieve. The sound palette is extremely subdued yet rich, with the bulk of the sound being simple pads and a reverberant piano, until later in the commercial when electric guitar and other elements come in. The electric guitar, which enters around 1:23, is a key turning point in the commercial. I added it to bring more motion and change the texture to something that would propel the second half of the commercial forward to the end.