Vir2 Logo

Vir2 Instruments Video Logo

Corporate logos are really interesting to work on, as a tremendous amount of detail and uniqueness has to be crammed into just a few seconds. I always strive to come up with something unique, not just slap a couple of sound effects in there. This video logo, designed for Vir2 Instruments, is the result of about twelve different sonic layers, some tonal, some not. Video logos like this are used at the beginning of instructional or promotional videos as a way to further increase brand awareness, and they can be very effective at subliminally setting the tone for what follows.

15 hours ago
Some really great bite-sized sonic tutorials here -- thanks @NI_News!
2 days ago
A long, epic, but worthwhile read of what happened to #MH370. I was engrossed from start to finish.
2 days ago
How Bruce Hornsby’s new album suggests everything that’s wrong — and right — with the modern music business:
3 days ago
At Capitol Records with one of my fave big bands in the world.