A (somewhat) a cappella Sony Ericsson commercial
One of my favorite hobbies is a cappella writing, and this commercial for this Sony Ericsson phone was a joy to work on from start to finish. The sonic palette begins firmly as an whimsical singalong reminiscent of Bobby McFerrin’s “Don’t Worry Be Happy,” but as the commercial goes on, the goal was to create the feeling of an unfolding and expanding story. The challenge was to create a piece of music that would continuously grow and expand, not necessarily in volume, but in flow of story.
Besides the vocal “doot doot” pattern that runs through the entire piece, there’s an additional subtle sonic element being added at least every two measures, including some foot tapping, toy piano, upright bass, and finally a modest string orchestra to elevate the story arc from the everyday to the distinctive.
Gone are the days of producing a commercial for a phone whose sole advantage is apparently its camera.
This is promising and a good first step, but there’s so much more to do. And many loopholes ahead.
Wow. A treasure trove of lost #MarvinGaye material, which poses some interesting legal questions:
So. I've got some news. Something new on my plate. And it involves @The_SCL. I'm really excited for this next chapter in the journey:
I applaud @NI_News for this open community update on their current product line and roadmap for the future. As someone who uses Kontakt on a daily basis, this is really exciting:
every time I listen to Scarlatti I kick myself for not listening to more Scarlatti
Curious to see where this ends up. Desert island selection, and you can only listen to one, and the other doesn’t exist:
