DirecTV Logo

I was commissioned to write a new logo for satellite TV provider DirecTV. The logo is short — only six seconds long — but a tremendous amount of time goes into finding, choosing, and blending sounds until the overall effect works. I actually wrote three different versions of this logo (each completely different from the…

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Seven Tips to Songwriting Greatness

I’m a big fanĀ of mixing with other creative fields that are parallel to my own. When I moved to Los Angeles, I found myself surrounded by actors, writers, directors, editors…all people who work in creative fields that are parallel to mine. Even if their work is entirely different, many principles from one discipline can bring…

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