DirecTV

DirecTV Logo

I was commissioned to write a new logo for satellite TV provider DirecTV. The logo is short — only six seconds long — but a tremendous amount of time goes into finding, choosing, and blending sounds until the overall effect works. I actually wrote three different versions of this logo (each completely different from the others) so as to give DirecTV some options as well as explore different approaches. I often don’t know which works best until I’ve tried a few different options and can then sit back and compare them to see what conveys the brand best.

This is the logo they selected:

18 hours ago
Ever wanted to hear Aaron Copland in rehearsal? It's a peek into history: https://t.co/dGNzPsIfpH
2 weeks ago
New on the YouTubes: I pour my years of working with choirs and a cappella groups into a new one: Choral Writing for Orchestral Composers: https://t.co/FiAjKViCHL
2 weeks ago
Me, repeatedly, throughout my entire life. https://t.co/C8CCi8XHns daviddas photo
3 weeks ago
I'm signing up for a month-long Charlie Puth masterclass. Feels like a good time to spur some new creativity. Anyone else interested? https://t.co/HhbEoVgvHT
3 weeks ago
New on my YouTube channel: I show you how I create a reverse vocal riser. Check it out. https://t.co/I9XMhnkjnK