DirecTV

DirecTV Logo

I was commissioned to write a new logo for satellite TV provider DirecTV. The logo is short — only six seconds long — but a tremendous amount of time goes into finding, choosing, and blending sounds until the overall effect works. I actually wrote three different versions of this logo (each completely different from the others) so as to give DirecTV some options as well as explore different approaches. I often don’t know which works best until I’ve tried a few different options and can then sit back and compare them to see what conveys the brand best.

This is the logo they selected:

2 days ago
It's done. Perhaps the most epic a cappella production I've ever worked on, with a lot of help from my friends. Enjoy SUPERHUMAN: https://t.co/EU3Px3XN2Z #kpop #acappella @NCTsmtown_127 #NCT127_SUPERHUMAN
5 days ago
...and now sparklingthreads is planting earworms in my head... https://t.co/xcdFfRHPwy
5 days ago
It's like sparklingthreads is living inside my head. https://t.co/rWk2C2Os7w
7 days ago
Not a whole lot of sessions going on, so I had to step into my friend @danlutz's private session with @louiepalmerdrum. #50waystoleaveyourlover https://t.co/zZj3012VtG
1 week ago
Finally taking the plunge: backing up with SuperDuper -> Mojave -> Catalina in the hopes it'll clear up some longstanding issues. #Mac #Upgrade