Skip to content
Sony Ericsson

A (somewhat) a cappella Sony Ericsson commercial

One of my favorite hobbies is a cappella writing, and this commercial for this Sony Ericsson phone was a joy to work on from start to finish. The sonic palette begins firmly as an whimsical singalong reminiscent of Bobby McFerrin’s “Don’t Worry Be Happy,” but as the commercial goes on, the goal was to create the feeling of an unfolding and expanding story. The challenge was to create a piece of music that would continuously grow and expand, not necessarily in volume, but in flow of story.

Besides the vocal “doot doot” pattern that runs through the entire piece, there’s an additional subtle sonic element being added at least every two measures, including some foot tapping, toy piano, upright bass, and finally a modest string orchestra to elevate the story arc from the everyday to the distinctive.

Gone are the days of producing a commercial for a phone whose sole advantage is apparently its camera.

3 days ago
Anyone have an RX560/RX570/RX580 video card they're getting rid of? I'm on the lookout for one to complete a setup.
7 days ago
Big day today as @ScoringArts announces its opening doors from local to global. I'm honored to be a part of it. https://t.co/n2JRCW5WIm
2 weeks ago
Never pass up a chance to go to the Fox scoring stage. https://t.co/3TSa1y2bsj daviddas photo
2 weeks ago
Had a great time talking shop with a talented bunch of composers and songwriters from @The_SCL. Business, creative, technical, marketing, nowadays we wear all the hats in order to do what we love. https://t.co/jEeFSu0usd daviddas photo
3 weeks ago
Run, don't walk to grab the most ridiculous deal for a Photoshop killer. I love @Pixelmator and have used it for years. https://t.co/2LJkj6F8ME
Scroll To Top