Sony Ericsson

A (somewhat) a cappella Sony Ericsson commercial

One of my favorite hobbies is a cappella writing, and this commercial for this Sony Ericsson phone was a joy to work on from start to finish. The sonic palette begins firmly as an whimsical singalong reminiscent of Bobby McFerrin’s “Don’t Worry Be Happy,” but as the commercial goes on, the goal was to create the feeling of an unfolding and expanding story. The challenge was to create a piece of music that would continuously grow and expand, not necessarily in volume, but in flow of story.

Besides the vocal “doot doot” pattern that runs through the entire piece, there’s an additional subtle sonic element being added at least every two measures, including some foot tapping, toy piano, upright bass, and finally a modest string orchestra to elevate the story arc from the everyday to the distinctive.

Gone are the days of producing a commercial for a phone whose sole advantage is apparently its camera.

2 weeks ago
Seriously not far off from going rogue and getting an illegal haircut.
3 weeks ago
OK, y'all. There aren't too many web sites that can entertain while simultaneously reaching you someplace deep emotionally. This is one of the very few. https://t.co/0LO6PygYry
4 weeks ago
Next influential album. "The Mississippi Delta was shining like a National guitar..." (pic on right is the latter). @PaulSimonMusic broke all the rules with #Graceland, and came out the other side having created a wholly original and inspiring fusion of musical cultures. https://t.co/pXIw0q7Drm daviddas photo
4 weeks ago
Next most influential album: @billyjoel is, in my eyes, one of the greatest songwriting craftsmen ever. He assimilates numerous and diverse influences fluidly, then brings it back with freshness, color, and a sense of place and belonging. His music is the soundtrack of my life. https://t.co/FGFcI9hJJW daviddas photo
4 weeks ago
Next album. Complete genre shift. Discovering Gershwin as a teenager led me to Ravel, and when I heard how this small-handed Spanish virtuoso conquered the demands of the left hand concerto...then brought her dazzling virtuosity and grace to the G major one...it's perfection. https://t.co/R8eExkViu9 daviddas photo