Char-Broil

Char-Broil Digital Smoker Ads

One of the most challenging but worthwhile projects of the past few months has been a new series of ads for Char-Broil Digital Smokers. Across four spots, we used a wide variety of style of music to help the ads come alive and highlight the comedy.

This first spot, called Dad’s Day Out, uses four different cues within thirty seconds to accentuate each change of scene. The first is a mock epic trailer with big war drums, the second is a greasy rock piece, the third is a Beach Boys-esque driving song (carefully crafted to partially mirror the actor’s shout of joy), and the fourth cue is a sly jazz vibe with vibraphone flourishes.

The second spot, called The Art of Smoking, takes a Masterpiece Theater approach to the opening, bursting into a dirty Southern rock vibe to take us to the punch lines.

Both spots, as well as their corresponding 15-second versions, took a lot of work to get just right, as we experimented with many different styles and transition points and even adjusted through several edits of the video until things began to fall into place.

2 days ago
Celebrating some amazing composers tonight with @The_SCL Emmy reception. https://t.co/dZRKr7QTZb daviddas photo
4 days ago
A peaceful night under the stars with my beloved Debussy and Ravel. (Prélude à l'après-midi d'un faune and the G major piano concerto -- my favorite.) https://t.co/cXQjNGd6fw daviddas photo
1 week ago
An absolutely electrifying talk at @scoringarts with John Ottman with terrific insights into some of the most intriguing films of his career. https://t.co/vs3NCkbTEN daviddas photo
1 week ago
Feeling a little low today? I've got just the fix. Spend a minute with the Trebek Affirmation Soundboard. The man has a tone that will fix you right up: https://t.co/6jUvSORwVg
1 week ago
Two days left until a really compelling talk: Storytelling with John Ottman. Coming up this Saturday! https://t.co/uaoUQzYqoI