Sony Ericsson

A (somewhat) a cappella Sony Ericsson commercial

One of my favorite hobbies is a cappella writing, and this commercial for this Sony Ericsson phone was a joy to work on from start to finish. The sonic palette begins firmly as an whimsical singalong reminiscent of Bobby McFerrin’s “Don’t Worry Be Happy,” but as the commercial goes on, the goal was to create the feeling of an unfolding and expanding story. The challenge was to create a piece of music that would continuously grow and expand, not necessarily in volume, but in flow of story.

Besides the vocal “doot doot” pattern that runs through the entire piece, there’s an additional subtle sonic element being added at least every two measures, including some foot tapping, toy piano, upright bass, and finally a modest string orchestra to elevate the story arc from the everyday to the distinctive.

Gone are the days of producing a commercial for a phone whose sole advantage is apparently its camera.

Quincy Jones, one of the most powerful forces in American popular music for more than half a century, died at 91. He produced Michael Jackson’s "Thriller," the best-selling album of all time, and was a prolific arranger and composer of film music. https://nyti.ms/3AuTahh

Gotta say, that new Mac mini looks amazing. It’s a pro machine. The only thing keeping me from the temptation of buying it is that the Mac Studio is due for a refresh soon, and of course, will leapfrog the Mini when it does.

Want to hear an incredible band? @tearsforfears has a new one out tomorrow. Premiering tomorrow, here's my live reaction and commentary to their new album, Songs for a Nervous Planet:

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