Sony Ericsson

A (somewhat) a cappella Sony Ericsson commercial

One of my favorite hobbies is a cappella writing, and this commercial for this Sony Ericsson phone was a joy to work on from start to finish. The sonic palette begins firmly as an whimsical singalong reminiscent of Bobby McFerrin’s “Don’t Worry Be Happy,” but as the commercial goes on, the goal was to create the feeling of an unfolding and expanding story. The challenge was to create a piece of music that would continuously grow and expand, not necessarily in volume, but in flow of story.

Besides the vocal “doot doot” pattern that runs through the entire piece, there’s an additional subtle sonic element being added at least every two measures, including some foot tapping, toy piano, upright bass, and finally a modest string orchestra to elevate the story arc from the everyday to the distinctive.

Gone are the days of producing a commercial for a phone whose sole advantage is apparently its camera.

New: The #AI lawsuit that's shaking up the music world. This new frontier of #GenerativeAI music is being pushed by #Suno and #Udio, but there are serious concerns. https://youtu.be/Hy8Or6af98c

ICYMI: 1 of my most popular #choral arrs ever is this SAB of Pierre Passereau's playful Il Est Bel Et Bon (16th century). Traditionally 4-part SATB, Perfect for emerging choirs to tackle vocal technique & part independence. #choir

New from me: what is going on with @Adobe, @Dropbox, and the future of online #privacy? It concerns every one of us:

I think it’s safe to say when Instagram tries to launch their nth new feature copied from another rival platform, their chances of success now become 1/n.

An interesting comment in light of the fact that the work of millions of human creators has been vacuumed up by OpenAI without consent or compensation.

Happy birthday to this dude (@aaronscottlazar) who is working on a project of a lifetime in the middle of a battle of a lifetime and is making everyone stronger for it. Thank you for being in my life bro and so glad we get to make some magical music together. @youralsnetwork

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