Char-Broil Digital Smoker Ads
One of the most challenging but worthwhile projects of the past few months has been a new series of ads for Char-Broil Digital Smokers. Across four spots, we used a wide variety of style of music to help the ads come alive and highlight the comedy.
This first spot, called Dad’s Day Out, uses four different cues within thirty seconds to accentuate each change of scene. The first is a mock epic trailer with big war drums, the second is a greasy rock piece, the third is a Beach Boys-esque driving song (carefully crafted to partially mirror the actor’s shout of joy), and the fourth cue is a sly jazz vibe with vibraphone flourishes.
The second spot, called The Art of Smoking, takes a Masterpiece Theater approach to the opening, bursting into a dirty Southern rock vibe to take us to the punch lines.
Both spots, as well as their corresponding 15-second versions, took a lot of work to get just right, as we experimented with many different styles and transition points and even adjusted through several edits of the video until things began to fall into place.
Well, that was dumb: I accidentally updated to macOS Sequoia. I thought I was updating to the latest Sonoma. And I didn't do a TM backup beforehand. I'm hoping all my software is compatible. I usually have to wait several months before all my software suites is safely certified.
Hold on while I switch chunks.
Fellow @The_SCL, I hosted a seminar on tips for submitting to the upcoming SCL Awards. Hope it's helpful!
You can only save one; the other is erased from history. Save:
You can only save one; the other is erased from history. Save:
An important career PSA for my fellow musicians: tell people about your passions. Tell people about your goals. Do not be shy about the gigs you dream about. You never know who has the ability to put you on a path that accomplishes them, if they were made aware.
