DirecTV

DirecTV Logo

I was commissioned to write a new logo for satellite TV provider DirecTV. The logo is short — only six seconds long — but a tremendous amount of time goes into finding, choosing, and blending sounds until the overall effect works. I actually wrote three different versions of this logo (each completely different from the others) so as to give DirecTV some options as well as explore different approaches. I often don’t know which works best until I’ve tried a few different options and can then sit back and compare them to see what conveys the brand best.

This is the logo they selected:

22 hours ago
I was interviewed by the Thumpmonks podcast...had a great convo about music and biz and creativity. Check it out: https://t.co/6wIz9M7paW
2 days ago
Saturday @scoringarts: part 3 of a really immersive study on James Horner's score to Apollo 13. Free. https://t.co/r6zaAyOth3
6 days ago
I hope @apple tech support can help with this, because this game has me all kinds of happy. #oregontrail #macos8 #vintagemac #Macintosh https://t.co/zojAfIXk0n daviddas photo