Lincoln MKZ 2

Lincoln MKZ: Hello Again, Brooklyn Commercial

It’s always a great treat to score commercials that offer less traditional approaches for scoring. The latest commercial from Lincoln for their new MKZ is a case in point. Working with the music supervisor for this project presented some unique challenges to subtly accentuate the sections of the commercial while keeping the extreme minimal aura that they were trying to achieve. The sound palette is extremely subdued yet rich, with the bulk of the sound being simple pads and a reverberant piano, until later in the commercial when electric guitar and other elements come in. The electric guitar, which enters around 1:23, is a key turning point in the commercial. I added it to bring more motion and change the texture to something that would propel the second half of the commercial forward to the end.

 

New: The #AI lawsuit that's shaking up the music world. This new frontier of #GenerativeAI music is being pushed by #Suno and #Udio, but there are serious concerns. https://youtu.be/Hy8Or6af98c

ICYMI: 1 of my most popular #choral arrs ever is this SAB of Pierre Passereau's playful Il Est Bel Et Bon (16th century). Traditionally 4-part SATB, Perfect for emerging choirs to tackle vocal technique & part independence. #choir

New from me: what is going on with @Adobe, @Dropbox, and the future of online #privacy? It concerns every one of us:

I think it’s safe to say when Instagram tries to launch their nth new feature copied from another rival platform, their chances of success now become 1/n.

An interesting comment in light of the fact that the work of millions of human creators has been vacuumed up by OpenAI without consent or compensation.

Happy birthday to this dude (@aaronscottlazar) who is working on a project of a lifetime in the middle of a battle of a lifetime and is making everyone stronger for it. Thank you for being in my life bro and so glad we get to make some magical music together. @youralsnetwork

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