Lincoln MKZ: Hello Again, Brooklyn Commercial
It’s always a great treat to score commercials that offer less traditional approaches for scoring. The latest commercial from Lincoln for their new MKZ is a case in point. Working with the music supervisor for this project presented some unique challenges to subtly accentuate the sections of the commercial while keeping the extreme minimal aura that they were trying to achieve. The sound palette is extremely subdued yet rich, with the bulk of the sound being simple pads and a reverberant piano, until later in the commercial when electric guitar and other elements come in. The electric guitar, which enters around 1:23, is a key turning point in the commercial. I added it to bring more motion and change the texture to something that would propel the second half of the commercial forward to the end.
Hold on while I switch chunks.
Fellow @The_SCL, I hosted a seminar on tips for submitting to the upcoming SCL Awards. Hope it's helpful!
You can only save one; the other is erased from history. Save:
You can only save one; the other is erased from history. Save:
An important career PSA for my fellow musicians: tell people about your passions. Tell people about your goals. Do not be shy about the gigs you dream about. You never know who has the ability to put you on a path that accomplishes them, if they were made aware.
I'm just saying, the incredibly useful Recut video cutting tool is on sale today. This has saved me untold hours of tedious manual labor:
This video is a masterclass in taking "I don't have any inside info, but the next Mac will be faster and have more cores" and stretching it to 11 minutes.
