Lincoln MKZ 2

Lincoln MKZ: Hello Again, Brooklyn Commercial

It’s always a great treat to score commercials that offer less traditional approaches for scoring. The latest commercial from Lincoln for their new MKZ is a case in point. Working with the music supervisor for this project presented some unique challenges to subtly accentuate the sections of the commercial while keeping the extreme minimal aura that they were trying to achieve. The sound palette is extremely subdued yet rich, with the bulk of the sound being simple pads and a reverberant piano, until later in the commercial when electric guitar and other elements come in. The electric guitar, which enters around 1:23, is a key turning point in the commercial. I added it to bring more motion and change the texture to something that would propel the second half of the commercial forward to the end.

 

3 days ago
It's done. Perhaps the most epic a cappella production I've ever worked on, with a lot of help from my friends. Enjoy SUPERHUMAN: https://t.co/EU3Px3XN2Z #kpop #acappella @NCTsmtown_127 #NCT127_SUPERHUMAN
5 days ago
...and now sparklingthreads is planting earworms in my head... https://t.co/xcdFfRHPwy
5 days ago
It's like sparklingthreads is living inside my head. https://t.co/rWk2C2Os7w
1 week ago
Not a whole lot of sessions going on, so I had to step into my friend @danlutz's private session with @louiepalmerdrum. #50waystoleaveyourlover https://t.co/zZj3012VtG
1 week ago
Finally taking the plunge: backing up with SuperDuper -> Mojave -> Catalina in the hopes it'll clear up some longstanding issues. #Mac #Upgrade