PetCo has initiated a series of new commercials highlighting true stories of animal lovers and the things they’ve been through. I scored two of them. The first, titled Kat and Her Adopted Family, features an instrumental song of mine centered around acoustic guitar and string quartet.
And the second chronicles a Petco groomer discovering a dog’s cancer. It’s always a challenging to balance the seriousness and tragedy without letting it weigh the commercial down, and to provide a respite from the sadness.