Swagger

Swagger: Trailers with Attitude

I’ve been writing trailer music for the past several years, and this new trailer project is one of the most unique. How many hundreds, if not thousands of trailers have you heard scored with Spirit in the Sky?

The trouble with using classic songs like Spirit in the Sky is that they were written in traditional song format, and they don’t have the necessary buildups, breakdowns, heightened climaxes, and so on that is demanded by modern trailer usage. So, with my SonicTremor partner Michael Elsner, we created an entire album of vintage rock trailers with swagger and attitude. Some trend more retro and 70’s; others skew more modern. But at the heart of it, Swagger is a really unique project that I’m incredibly proud of.

Here’s the full, official description:

SonicTremor presents SWAGGER, a collection of vintage-influenced modern rock tracks specifically composed for the unique demands of the trailer world. SWAGGER features grungy guitar riffs, bombastic drum grooves, walking bass lines, and vintage keyboards, interwoven with thick orchestral arrangements and extensive sound design to heighten the cliffhanger moments. Each SWAGGER track exudes the attitude and confidence that augments the onscreen visuals with coolness, vibe, and swagger.

Inspired by classic rock songs of the 70’s, yet updated sonically and composed in trailer-friendly formats, SWAGGER includes a comprehensive set of broken-out elements, including retro grooves, cliffhanger risers, breakdowns, cinematic elements, alternate mixes, stems, and heavy sound design.

Swagger is available for licensing from 5 Alarm Music. Here is a link directly to the SourceAudio listing.

And here’s the project for listening:

New: The #AI lawsuit that's shaking up the music world. This new frontier of #GenerativeAI music is being pushed by #Suno and #Udio, but there are serious concerns. https://youtu.be/Hy8Or6af98c

ICYMI: 1 of my most popular #choral arrs ever is this SAB of Pierre Passereau's playful Il Est Bel Et Bon (16th century). Traditionally 4-part SATB, Perfect for emerging choirs to tackle vocal technique & part independence. #choir

New from me: what is going on with @Adobe, @Dropbox, and the future of online #privacy? It concerns every one of us:

I think it’s safe to say when Instagram tries to launch their nth new feature copied from another rival platform, their chances of success now become 1/n.

An interesting comment in light of the fact that the work of millions of human creators has been vacuumed up by OpenAI without consent or compensation.

Happy birthday to this dude (@aaronscottlazar) who is working on a project of a lifetime in the middle of a battle of a lifetime and is making everyone stronger for it. Thank you for being in my life bro and so glad we get to make some magical music together. @youralsnetwork

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