Vir2 Logo

Vir2 Instruments Video Logo

Corporate logos are really interesting to work on, as a tremendous amount of detail and uniqueness has to be crammed into just a few seconds. I always strive to come up with something unique, not just slap a couple of sound effects in there. This video logo, designed for Vir2 Instruments, is the result of about twelve different sonic layers, some tonal, some not. Video logos like this are used at the beginning of instructional or promotional videos as a way to further increase brand awareness, and they can be very effective at subliminally setting the tone for what follows.

An important career PSA for my fellow musicians: tell people about your passions. Tell people about your goals. Do not be shy about the gigs you dream about. You never know who has the ability to put you on a path that accomplishes them, if they were made aware.

I'm just saying, the incredibly useful Recut video cutting tool is on sale today. This has saved me untold hours of tedious manual labor:

This video is a masterclass in taking "I don't have any inside info, but the next Mac will be faster and have more cores" and stretching it to 11 minutes.

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