Vir2 Logo

Vir2 Instruments Video Logo

Corporate logos are really interesting to work on, as a tremendous amount of detail and uniqueness has to be crammed into just a few seconds. I always strive to come up with something unique, not just slap a couple of sound effects in there. This video logo, designed for Vir2 Instruments, is the result of about twelve different sonic layers, some tonal, some not. Video logos like this are used at the beginning of instructional or promotional videos as a way to further increase brand awareness, and they can be very effective at subliminally setting the tone for what follows.

New: The #AI lawsuit that's shaking up the music world. This new frontier of #GenerativeAI music is being pushed by #Suno and #Udio, but there are serious concerns.

ICYMI: 1 of my most popular #choral arrs ever is this SAB of Pierre Passereau's playful Il Est Bel Et Bon (16th century). Traditionally 4-part SATB, Perfect for emerging choirs to tackle vocal technique & part independence. #choir

New from me: what is going on with @Adobe, @Dropbox, and the future of online #privacy? It concerns every one of us:

I think it’s safe to say when Instagram tries to launch their nth new feature copied from another rival platform, their chances of success now become 1/n.

An interesting comment in light of the fact that the work of millions of human creators has been vacuumed up by OpenAI without consent or compensation.

Happy birthday to this dude (@aaronscottlazar) who is working on a project of a lifetime in the middle of a battle of a lifetime and is making everyone stronger for it. Thank you for being in my life bro and so glad we get to make some magical music together. @youralsnetwork

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